It's all in the details.
The temple, the bridge, the tiniest rivet. A guide to the small choices that make a designer frame feel custom.
Read →A curated collection of designer eyewear from Copenhagen, Tokyo, Paris, and Los Angeles — paired with a refined optical experience and advanced eye care in Chicago’s Gold Coast and Hinsdale.
Led by Dr. Carrie Roitstein — thirty years of clinical practice, certified in integrative nutrition. Your annual exam goes beyond a prescription: ocular health, lifestyle, screen habits, sleep, dry eye, and nutrition.
It's why patients drive in from across Chicagoland. It's also why we're the only optical in the area where you can have a conversation about omega-3s and a Tom Ford bespoke fitting in the same visit.
Explore Eye Care →Fourteen houses from eight cities. Every brand sits in our display cases right now.
See all 14 designers →Discreet Danish elegance — engineered without a single screw or weld.
American luxury, Italian craft — the most recognizable T in eyewear.
California luxury, hand-finished in Japan. The frame Hollywood quietly wears.
Old-Hollywood ease, contemporary edge. The choice of style insiders.
French frames that refuse to apologize. Color theory you can wear.
Couture sunwear and optical. Parisian, uncompromising, unmistakable.
Original LA expression. The frame on the cool kids' faces for 45 years.
British heritage. The frames Audrey Hepburn made famous, still made by the same family.
A century of Parisian eyewear, still independent and family-run.
Belgian design that refuses to be normal. For people who feel the same way.
Hand-laid Italian acetate. Small-batch luxury from the Veneto.
Hand-finished Danish titanium. 240 colors, infinite restraint.
French acetate, generous shapes, color that pops.
Every brand, every shape, in our cases right now. Come walk the floor.
Five specialty lens technologies you'll struggle to find under one roof anywhere else in Chicago. We were early adopters on every one of these, and we'll explain plainly why a particular lens is right for your eyes.
Slows myopia progression in children by up to 67%. Worn during waking hours. Game-changing for families with progressive nearsightedness.
Learn more →The first prescription lens that addresses eye misalignment behind chronic headaches, neck pain, and screen fatigue.
Learn more →Filters specific wavelengths shown to trigger light-sensitive migraine. The most-recommended lens in light-sensitivity protocols.
Learn more →Engineered lenses that help people with red-green color vision deficiency see color more vividly. Bring tissues for the fitting.
Learn more →"Carrie is an exceptional eye doctor who truly goes above and beyond. Her holistic approach — nutrition, products, and clinical care — makes every visit informative."
"Tennis-ball green aviators — everyone asks about them. Four years on and the color hasn't worn off. Customer service you don't get at a chain."
"Boyce was very helpful narrowing down my favorites — talked through how each frame would fit in my work setting. The store itself is beautiful."
Both stores carry the full curated collection. Free parking in Hinsdale, valet next door in Gold Coast. Adjustments are always free, even if you didn't buy with us.
The temple, the bridge, the tiniest rivet. A guide to the small choices that make a designer frame feel custom.
Read →Myopia is rising in kids worldwide. What the FDA-authorized lens does, who it's for, and what to expect at a fitting.
Read →Inside the Danish atelier where every frame is engineered to weld nothing, screw nothing, and last decades.
Read →Book an exam at either location, or just stop in. We'll put a kettle on.